printing mishawakaIt doesn’t really matter how long you’ve been designing for print, we’ve all forgotten to outline a font or embed an image. So, we’ve put together a short list of preproduction things you should know/remember before you submit your art for print. That way, whether it’s your first time or hundredth time, you’ll look like a pro. Doing these things also saves you time and money.
  1. File Type: we like PDF’s if we can get them. We’ll also take .ai, .psd, .indd, .eps, .pub, or .qxp. We don’t really like .jpgs or .png because they tend to be low resolution and don’t allow any manipulation.
  2. Resolution: speaking of resolution, make sure your art is at least 300 DPI. If you think low-res art looks bad on screen, wait until you see it printed.
  3. Outline and Embed: make sure to outline/embed your fonts and embed any images in your files. If you don’t, you’re design will likely look different when we open it.
  4. Proof: it seems simple enough, but we catch spelling errors all the time. Under the Edit menu of most design softwares, you’ll find an option to Check Spelling. Make sure you use that on a regular basis. Then make sure you read slowly and out loud every single word. You may also find a “there” that should be a “their.” Also make sure you’re triple checking dates and times. Nothing worse than 500 invitations printed with the wrong date on them.
  5. Bleed: if your art goes to the edge of your trim size, give us some room to work with and add a .125″ bleed.
  6. Time: we work fast, but it does help to have the files as early as possible. This allows us to prep the file for print, review for errors, and possibly print sooner if we have time. Nobody likes to be rushed, so get us those files early!

There you have it. If you follow these 6 tips, we’ll all be happy… printers. If you have anything to add to this list, let us know in the comments!


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