What’s more eye catching than a colorful graphic vehicle while you’re navigating traffic? Vinyl wrapping is a popular way for businesses to brand their vehicles in a unique and market saturated way. It involves covering a car, van, or truck with a printed vinyl film that has graphics and text showcasing the business – a great opportunity for a powerful CTA (call to action). This can be a very effective marketing tool for several reasons, which we explain below.
Increased Brand Awareness
One of the biggest benefits of vinyl wrapping your vehicle with your branding is the increased brand awareness it will provide. When you’re driving around town or parking at job sites, people will see your vehicle and the branding on it. This helps to create a sense of familiarity with your business, making it more likely that people will remember you when they need your products or services, while providing an additional channel to supplement your digital and print marketing campaigns.
Vinyl wrapping your vehicle with your branding can also help you to stand out from the competition. If your vehicle looks professional and eye-catching, it’s more likely to grab people’s attention than a plain, unbranded vehicle, or a poorly marked vehicle. We’ve all seen work vehicles with poorly printed stickers that are faded or torn – and potential customers remember this representation of the business! This will help to give you a competitive edge in a crowded market, making it more likely that people will choose your business over others, simply by providing a publicly clean and compelling appearance.
Another benefit of vinyl wrapping your vehicle with your branding is that it can be a cost-effective form of advertising. Compared to other forms of advertising such as billboards or TV commercials, vinyl wrapping your vehicle can be relatively inexpensive. Once you’ve paid for the initial cost of the vinyl wrap, you obviously don’t need to pay any ongoing fees to keep your branding on your vehicle.
Vinyl wrapping your vehicle with your branding can also be a more targeted form of advertising. While you or your team is driving, you’re likely to be passing people who are in your target audience. This means that you’re advertising to people who are already interested in your products or services, showing that you’re in the field attending to other customers (building trust!), making it more likely that they will convert into paying customers.
Protection for Your Vehicle
Another benefit of vinyl wrapping your vehicle with your branding is that it can provide protection for your vehicle. The polyvinyl film used in vinyl wrapping is designed to protect your vehicle’s paint from scratches and other types of cosmetic damage. This can help to keep your vehicle looking new and pristine, which can be important if you’re using it to represent your business.
Vinyl wrapping your vehicle with your branding can also be a good way to protect your vehicle’s resale value. Depending on the lifecycle of your fleet, when you’re ready to sell your vehicle, you can simply remove the vinyl wrap to reveal the original paint underneath. This can help to ensure that your vehicle looks as good as new – important when you’re trying to get the best possible price for it.
Flexibility and Customization
Finally, vinyl wrapping your vehicle with your branding can be a very flexible and customizable form of marketing. Vinyl wrapping can be cut into almost any shape or size, which means that you can create a design that perfectly matches your branding – curves, points and all. This can help to create a consistent look and feel across all of your marketing materials, which helps to build brand recognition and trust – an essential element of great marketing and future sales. There’s no limit to the style of vehicle you can wrap – a sedan, a semi or even a boat can benefit from the marketing potential of vinyl wrapping!
In short, vinyl wrapping your vehicle with your branding can be a very effective marketing tool for your business. It can increase brand awareness, provide cost-effective advertising, protect your vehicle, and offer flexibility and customization. If you’re looking for a way to take your marketing to the next level, vinyl wrapping your vehicle with your branding may be just what you need.
Contact Zipp Printing today to get the best quote for YOUR vinyl branded vehicle!