If you’re reading this, you are likely looking for a way to reach more people in a unique and non-boring way. We get it. We print a ton of stuff – some of it is unique, and some of it is…well, forgettable. Here are 5 ways to avoid that and make your print memorable!
1. Print on a different stock.
These days, most people are flocking toward heavyweight matte stock. This is certainly better than something flimsy, but we have access to a huge variety of stocks that can help you stand out. Try a recycled stock, or maybe a waterproof one to differentiate yourself!
2. Try a different finish.
We have 3 popular finishes; Glossy (UV Coated), Matte (smooth, but not shiny), or uncoated (paper texture). Aside from those, we also can do a soft-touch laminate, velvet finish, or satin finish. Each finish has a different feel and look that can complement your branding.
3. Die cut your print!
We’ve all seen plenty of rectangular prints – try coming from a different angle! Round or angle the corners of your business cards, or make them circles altogether. In fact, one of our customers die cuts their logo out of the middle of their card – and it looks slick!
4. Design to your heart’s content.
No really, try a bold or unique design! Flashy colors and gradients have made their way back into our hearts when it comes to print marketing. That means it’s a good time to take a chance on something fresh.
5. Embellish, baby!
Utilize embellishments like foil stamping, spot UV, or embossing on your printed marketing materials. These techniques offer a unique feel to your print that will absolutely be memorable to your recipients. We especially see these techniques a lot in the collegiate world!
These options are like great pieces of a wardrobe – one or two at a time will look great, but all together…maybe not so much. Choose a couple of these options and give them a try! Don’t hesitate to go to unexpected lengths to stand out from your competitors.
If you’re in the market for some new printed marketing materials, come pay us a visit here at Zipp Printing! Our team of experts would love to revamp your business cards or spruce up your brochures. We deliver quality printing, surprisingly fast. Contact us today!