Brochure printing, we’ve all see brochures that are just covered unreadable text. “I don’t have time to read your dissertation now…” Those stock clipart images just aren’t cutting it any more. So, we wanted to give you a few tips for designing and printing your next brochure.
- Have a purpose – This seems like a simple concept, but you have to have a plan to make your brochure effective. Think of who you’ll be handing it to, what they need to learn from it, and what you want them to do once they’ve consumed the content. So, audience, content, call-to-action.
- Paper Stock – What experience do you want the audience to have when they hold your brochure? Should it be quick and toss-away or something durable that they keep around for a long time? The answers to these questions help you decided what type of stock to use on your brochure.
- Folding – The amount of content on your brochure will dictate the size and folds of your brochure. Should it be a single card, a trifold, quadfold, etc.? All of these questions are extremely important to answer as they will change the look and feel of your brochure.
- Design – This is easily the most important part of your brochure. Once you have your purpose, plan your content and design the brochure around that content. We always recommend hiring a professional designer (like us 😉 ) so they can guide you through the process and put together a timeless and relevant design thats both user-friendly and pleasing to the eye.
We hope these 4 quick tips will help you when you go to design and print your next brochure. When you’re ready to go, let us know and we will be happy to help guide you through the design and brochure printing process.