Let’s all take a second and be honest. When’s the last time we really looked at a trifold and committed to reading and learning from it? With 6 pages of information, it’s hard to consume that info and not suffer the information-fire-hose syndrome. Let’s not forget that a trifold is hard to design well. Tall, skinny boards don’t allow for large images or creative typography. So next time you’re thinking about printing a trifold, let’s chat about other options you have. Here are 2 options that can replace the trifold and give a more modern look and feel to your brochure.
- Rack Card – A rack card is simply a 2-sided card around 4″ X 9-10″. This is usually done on a business card type stock and fits great in those old trifold display racks.
Booklet (bifold) – We like the booklet style because you can add more info than the rack card, but it’s more easily consumable than the trifold. It allows for large images and can be printed on cover or text stock, but cover is preferred. These are normally printed at a finish size of 8.5×11″ folded to 8.5×5.5″.
So next time you’re thinking of a new brochure, consider one of these options instead of the dated trifold.
Thoughts or questions on this? We’d love to hear from you in the comments.