The advancement of technology has caused a lot of things to move online, including a lot of communication from businesses. In fact, it can often seem like “snail mail” just isn’t the way to go anymore; email has made it so much faster to communicate with clients and other businesses, so why mess with a good thing? However, there is still a lot of value to directly mailing things to your clients and customers. Here are three ways snail mail can still propel your business in a digital world.
1. Mail feels much more personal than email.
Emails are a bit difficult because people tend to switch email addresses fairly often (or check one more than the other); as a result, you may see a few less leads – not to mention the dreaded spam folder. Mail, on the other hand, sends a far different message. It feels much more personal to open a letter or receive an announcement in your physical mailbox.
Oftentimes, emails feel as if they were automated, even if they were written specifically for the intended client. On the other hand, opening a letter from the mailbox is a full experience – it’s more memorable and leaves a lasting impression.
2. There’s no spam filter for physical mail.
According to the US Postal Service, 98% of people get their mail daily, and another 77% immediately sort it. Based on this data, you have an excellent chance of reaching your clients through direct postal marketing. Emails are easy to skim and delete; however, mail tends to stick around a bit longer. There’s a spam filter on emails, which unfortunately tends to catch a lot of promotional announcements; with physical mail, though, the “spam filter” per se is the person receiving the mail.
If you’re able to catch their attention with what you’ve sent, you’ve got a great chance of scoring a client! Even if they don’t reach out right away, the great thing about mail is that someone can hang onto it until it comes in handy. Then, they’ll reach out to you whenever they need your product or service!
3. It’s one of the most cost-effective ways to market your business!
Yes, believe it or not, direct mail marketing is one of the most cost-effective ways to bring in clients! Not only that, but the ROI, or return on investment, and response rates are very high using this type of outreach. According to DMN, up to 90% of direct mail gets opened, whereas only about 20-30% of emails get opened. That’s a huge statistic! And for the return you’ll see, it’s definitely something worth looking into and implementing into your marketing strategy.
If direct mail marketing sounds like a viable strategy for your business, definitely give it a go! For all your printing needs – including your mail – reach out to our team here at Zipp Printing! We deliver quality printing, surprisingly fast, and we’re more than happy to accommodate all your printing necessities. Contact us today!