Oftentimes in printing, we can get carried away with a vision. We think of a million and one things that we want to include in a piece and think that we can fit every single detail in. What we have found at Zipp is that usually, the idea of KISS is almost always the way to go. Don’t know what KISS means? Keep it simple, stupid.
Simple doesn’t mean boring
While crazy, busy, and over-the-top prints definitely have their place, oftentimes in print they don’t work too well. Don’t get us wrong, KISS isn’t always the case, but 9/10 simple designs work best in print.
You might be thinking “if it is too simple, it will be so boring”. That isn’t always the case. Simplicity is readable in print. Readability has everything to do with how people perceive your company and how memorable your logo/product is. If you want your brand to be recognizable, it is very important to keep it simple. Things that are the most memorable are the most digestible to see.
Simple saves you time and money
Simple logos and designs typically take less time to print. Less print time means shorter turnaround time and shorter turnaround time means better news for you and your boss.
What can you do with more time? Use it somewhere else or maybe even take a break. We don’t care what you do with it, we just want to save it for you! After all, our slogan is “quality printing, surprisingly fast”.
What can you do with the money you save? Print more of them, reallocate that spend into another part of your marketing budget, or maybe even take your crew out to a nice dinner. Whatever you decide to do with that money, choosing a cleaner, more simple design with save you more of it.
Simple makes your designs timeless
Focusing on a simple, classic, and timeless design can save you money in the long run. Trendy can definitely be fun, but it can go out of style fast. When looking at printing something that needs to last you, you want something that will be timeless for 3+ years. A super trendy print can last you 6-12 months tops before you are pushing it and starting to turn the style curve. Trendy is maybe a better investment for a one-time event or for prints that you only need for a short period of time.
What looks good on screen doesn’t always look good on paper
While your design can look great on screen or in Illustrator, that doesn’t mean that they’re always gonna translate well in print. This varies from project to project, but as a rule of thumb, keeping your work simple and classic is what is always going to translate better on paper.
At Zipp, we like to test print anything that we are working on if we’re unsure it will work well. Test printing can be a great way to make sure everything checks out and will ensure you haven’t made any mistakes at the same time. Whatever you decide to do, keep in mind that simple almost always reads better in print!