It’s 2019 – everything is becoming increasingly more digital. But in a computer-dominated world, printed marketing materials have not been totally lost. In fact, back in 2016, a study showed that consumers trusted print ads more than digital ones. This seems to still be the case. But why do printed marketing materials still matter?
1. Print is personal.
With printed marketing materials such as business cards, flyers, and brochures, there’s a face-to-face interaction that has to happen. Not only is it important to make a good impression in conversation, but you must make a good impression through your marketing materials. When you have a business card or a brochure to physically hand to someone, you’re establishing a connection that an email or a follow on social media just can’t provide. Printed materials add a new and personal touch to your business relationships, and they can lead to better first impressions.
2. The power of touch.
One of the things to keep in mind when designing your printed marketing materials is texture. It may sound strange, but people are more likely to hold onto business cards or brochures if they have an interesting texture. It doesn’t matter whether you’re interested in a different paper, cutouts, or embossing. When your materials stand out, potential clients will hold onto them. Then, when they find themselves in a situation where your business could help them, they’ll remember your company and reach out.
3. Printed marketing materials are credible.
You know the feeling of holding a copy of a newspaper – it’s reliable, it’s credible, and there’s a lot of trust in the news outlet. When you have a printed piece of literature about your business, you establish that same type of credibility. The printed information not only looks incredibly professional, but it allows your potential clients to establish that trust with your brand and create a desire to work with you in the future.
If you don’t have any printed marketing materials for your business yet, what are you waiting for? Reach out to us here at Zipp Printing. We’d love to work with you to design something high-quality and beautiful, surprisingly fast.