Are you thinking about ordering brochures for your business? There are some important things to add to make sure your business sticks out, but there is plenty that you can leave off! Remember less is more on your brochure.

What is a marketing brochure?

It’s a tool for showcasing your product or service in a visually appealing way. But when it comes to design, less can truly be more. Simplicity and minimalism can go a long way in creating an impactful brochure. By using fewer elements. such as clean typography, a limited color palette, and strategic white space, you can effectively convey your message and grab the attention of potential customers.

What Should Go On Your Marketing Material?

Before designing your brochure, it’s important to determine what information and visuals are necessary for effectively promoting your product or service.

  • Compelling Headline – Make sure your headline clearly communicates the benefits of your offering.
  • Unique Selling Proposition – What sets your product or service apart from competitors?
  • Supporting Images – Use high-quality images that enhance and compliment your messaging.
  • Call to Action – Encourage the reader to take action, whether it’s visiting your website or contacting you for more information.

By carefully selecting the essential elements for your brochure, you can create a visually appealing and effective marketing tool. Remember, less is often more when it comes to design, so don’t overcrowd your brochure with unnecessary information and clutter.

What should graphics look like?

When it comes to graphics on a brochure, less is more. Stick to a limited color palette and use clean, high-quality imagery that enhances your messaging and complements the overall design. Avoid using too many graphic elements or cluttered layouts, as this can distract from your main message and overwhelm the reader.

Ways to Make Your Brochure Even Better

  • Include testimonials or case studies to showcase the success of your product or service.
  • Incorporate QR codes to direct readers to a specific landing page or online offer.
  • Make sure all contact information is up-to-date and prominently displayed.

By utilizing these tips, your brochure can become even more effective in promoting your business and attracting potential customers. Remember that this is a brochure for your business, so you want it to be as good as it possibly can be! These tips can make your marketing material better, but at the end of the day, it’s important to implement your likes and dislikes into the brochure.

More Brochure Tips

Need help putting a brochure together and printed? Get in touch with Zipp Printing today!